Dofollow links for a salon: a week-by-week timeline

How to read the timeline

Dofollow links are ordinary links that search engines may follow and count. That is all the word means. It is not a medal, and a nofollow link is not worthless either; it simply passes less.

Below, the weeks are an example for an imaginary studio, since real timing depends on competition, your starting point and how often Google revisits your pages. Treat it as a calendar to plan around, never as a forecast.

Order links only after weeks one and two are done. The decision tree explains why. That is the whole point of waiting until week three: a link to a half-finished profile is a wasted introduction, and first impressions of a business are rarely repeated.

One more habit helps. Write down today's date and your starting numbers before week one: monthly clicks, review count, referring domains. Without a before, you cannot see an after, and memory flatters everyone.

Salon owners often ask why nothing moves after week four. Usually nothing should. Google has to find the new pages, process the links and revisit yours, and that happens on its own schedule, not on yours.